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Entrepreneurs advance through participating in Competitions

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This article has been posted by Mr Steve Reid, False Bay TVET College Centre for Entrepreneurship / Rapid Incubator Manager

Over the past 5 years of being in operation, we have seen the value of encouraging aspiring entrepreneurs to participate in events and competitions in the very active space in the Western Cape. One of these competitions is the Western Cape Entrepreneurship recognition awards event.

Now in its second year, the Western Cape Entrepreneurship Recognition Awards celebrates the hard work of entrepreneurs and their contribution to job creation and growth.

This year, 133 entries have been received within the six categories. The successful finalists had the opportunity to present their businesses to an independent judging panel. A diverse group of businesses entered, and judges were impressed with the passion and commitment shown by every finalist.

We asked finalists to comment on the value of the competition, and also to give one “nugget” to the readers. I trust their answers inspire greater participation in the competitive environment in 2020.

We are thrilled that 3 of the 12 finalists are beneficiaries of the CFE/RI

Culture Lab  Amy Murray and Jacques van Zyl

Our entry into the WCERA was rather last minute, Vanessa, our mentor, told us in passing that the deadline had been extended and we should enter if we can (I think we had 24 hours or so). Because of this we had little expectations or knowledge on what exactly we were entering. So, when we were called for the presentation training, we were utterly thrilled and looked into the awards a bit deeper. We discovered the incredible opportunity the WCERA has to offer, not only can one win recognition for their hard work, monetary assistance that goes a very long way for entrepreneurs, mentorship and consulting assistance that we may not have received or purchased without the award, but we also got to meet fellow entrepreneurs and network with a vast field of people with plenty of experience, knowledge and connections. In addition to this, we got to exhibit our product to an audience we do not usually get to reach.

Needless to say, we were extremely honoured to be a part of the enter experience.

Empower link   Terine Lott-Cupido

I feel honored and humbled to have been selected as the recipient of the Western Cape Women-owned Business 2019 award. Participating in the WCERA2019, has given me the opportunity to reflect on our progress and impact made to date, as a business. It has helped us, as EmpowerLink Services, share our past progress made and future growth plans, not only in terms of job creation, but also factoring in our role in community involvement, innovation, economic development and the implementation of clean ‘green’ systems, as a HR consulting business. This has given me, as the business owner, a refreshed perspective on our business development, going forward. A special thanks to Western Cape Department of Economic Development and Tourism, Enterprise Development Directorate, for this wonderful initiative, as well as to all the role players involved in making this event possible, including the judging panel and sponsors.

Get ready start  Verna and Craig Christian.

The value that we have derived from the WCERA competition and event is being recognised and appreciated as a compliant supplier by the WC Government Department of Economic Development.  We feel valued as a partner with the Department in our mission to develop our youth into confident, economically active participants that will drive economic development in this country.  The Centre for Entrepreneurship has unlocked that door of opportunity for us and we would not have made it this far without the help of the WC Government Department of Economic Development.  Thank you, our hard work in growing our business is bearing fruit.

We are blessed to be able to do what we love every day and earn a living that way. “If you do what you love, you will never work a day in your life”.

Intellicom    Aneesa Cader and Mogamat Abrahams

PR, Networking, Authenticity and Credibility. Also, an objective view of the value and viability of the company as judges are there to critique!
Work to gain free time, not money. Time can easily be exchanged for money, but more money can never buy you more time!

The Joinery   Natalie and Kim Ellis

We found the opportunity to present our ideas to a large panel an extremely beneficial learning curve in how to present, engage and hold ourselves as entrepreneurs. It also allowed us to re- assess parts of our business through really looking deeper into the inner workings. We have since taken positive steps to further improve our processes.

We are innovators, creators and change agents and through having our own business can implement change ourselves, while encouraging others to join us and our movement towards a sustainable future for people and planet.

Kidz Positive  Beatrice Delpierre

 Kidz Positive is like a family.   Often, we get family’ that one doesn’t have enough time to really think about what is best for them.  By entering the WCERA competition, it forced me to strategically think about the business side of running this ‘family’, so it was very worthwhile spending some time to really study the broad,  financial realities of running such a ‘family’.   It was really valuable for me to look at the business side of it, as opposed to just running it and keeping it going week by week on a practical level.

Perseverance – Just being able to keep pushing  through the many challenges that inevitably present themselves, as well as  the many frustrations and  difficulties that seem to delay one in achieving ultimate success.


Image caption: Left: Abraham Oliver, Reid, Western Cape Entrepreneurship Recognition Awards, the winner of the Women owned Business, Terine Lott Cupido (who is a past beneficiary of the CFE) With her is her husband, and next to her is Collen Dlamini of Future managers.



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