Visual Merchandiser

OFO No: 639501


Other names for Visual Merchandiser:

Display Decorator
Window Dresser




What is a Visual Merchandiser?

A Visual Merchandiser’s job is to create and stage store displays. They are responsible for the displays in the store as well as in the windows.  That’s why, Visual Merchandisers used to be known as Window Dressers.

Visual Merchandisers can also create displays for corporate events, fashion shows, conventions and other public events.

The importance of their work is to display merchandise in a creative and eye-catching manner to create public awareness of the product or service – to ultimately improve sales for the company.

Some Visual Merchandisers may specialise in a particular field, such as: fashion, furniture etc.

Large companies may employ their own Visual Merchandisers while smaller companies may periodically hire a freelance one.

What does a Visual Merchandiser do?

  • discuss brief with client or management
  • design and make visual presentations
  • be aware of seasons and trends
  • research the ‘display’ to get more background into display if themed
  • keep up to date with fashion, trends and news
  • cost and work within a budget
  • make or commission or source ‘props’ if required
  • manage the installation

Are you … ?

  • very creative?
  • good with colour?
  • spatially aware?  good with 3d!
  • innovative?
  • deadline orientated?
  • a person who follows trends?
  • able to work in small spaces (window displays)
  • self motivated?
  • able to do technical drawing?

How do I become a Visual Merchandiser?

There are a number of ways to becoming a Visual Merchandiser.

It’s up to you to choose the route you’d like to follow:

Each one of the above paths will give you the basics to becoming a Visual Merchandiser. Once you have your qualification you could work as an assistant to an experienced Visual Merchandiser for a year or 2 before becoming a fully, fledged Visual Merchandiser.


  • CLICK HERE to check for a training institution near you to see what they offer.
  • Make sure you understand their entry requirements for each course.
  • To avoid scams, make sure your institution is registered with the Department of Higher Education. CLICK HERE to check accredited Private Higher Education Institutions. 

OTHER CAREERS TO CONSIDER: Shelf Packer or Events Co-ordinator

Is becoming a Visual Merchandiser the right career choice for me?



16-04-2015 – Posted on Facebook