1. Ideation Stage

This is the beginning of the journey. You have an idea that you want to turn into a business. Business Ideation is the creative process of generating an idea and then developing, communicating and implementing it. 
You test your idea on family, friends and in your community. Feedback is valuable market research which will help you to test every angle of the idea. You shape it. Reshape it. You get feedback and shape it again. Your dream is about to become a reality.

The Ideation process includes all the stages of a thought cycle – from the abstract concept through to innovation, development, evaluation, and actualization of a product.

What are the challenges ahead?

  • Business Idea Profitability
  • Market Acceptance
  • Establishing Business Structure
  • Accounting Management


“Everyone has an idea, but it’s really about executing the idea and attracting other people to help you with the idea.” -Jack Dorsey


You are not alone on your journey! Below are the names of organisations that can help you to build your business as well as giving you access to funding.