Course overview

Ideation is the role of an idea generator.

This involves design research, understanding processes and systems, thinking about design and design thinking. It requires empathy and understanding of people and their needs. It is the ability to identify problems or challenges and implement a solution to effect change or improvement. It is about analysis. It is to visually map and communicate findings and suitable solutions. It is to produce solutions in various formats by collaborating with experts in other sectors to produce a final product, system or campaign.

Course Code
SAQA 79830
Course Type
Degree
Faculty
Business & Communication
Accreditation
BDes
Course Duration
3 Year
Course Location
Cape Town, Durban, Midrand, Pretoria
Study Option
Face-to-Face Learning
Starting Dates
February 2019
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