Event Manager




OFO No: 333201




Other names for Event Manager:

  • Conference and Event Organizer
  • Conference Planner
  • Destination Manager
  • Event Planner
  • Exhibition Director
  • Exhibition Organiser
  • Function Planner
  • Functions Manager
  • Government Protocol or Civic Event Organiser
  • Marketing Campaign Organiser
  • Social Life Cycle Coordinator
  • Trade Fair Manager
  • Wedding Planner

What is an Event Manager?

Do you have a creative flair and excellent communication skills? Are you friendly, outgoing and spontaneous and have the ability to manage people?

Considering a career in Event Management might be what you are looking for?

Event Managers are in charge and responsible for the event/s.

Events Managers plan and co-ordinate functions, for example:

  • banquets
  • festivals
  • conferences
  • product launches
  • fund raising events
  • grand openings
  • road shows
  • film premieres
  • award ceremonies
  • fashion shows
  • concerts
  • private events like weddings, bar mitzvahs and retirement parties etc. 

The list is actually endless.

Event Managers study the ins and outs of the brand.  They identify the brand’s target market/audience and design the event accordingly.  

Event management is considered one of the best marketing strategies used by companies of all sizes.  Event Management is both challenging and exciting.

It’s possible that more than one event will coincide with another.  It’s important that each event is treated as the most important event of the day.

What does an Event Manager do?

  • liaises with prospective clients (private and corporate) – discusses their brand and requirements
  • manages your event co-ordinator and team
  • understands client needs
  • negotiates contracts
  • works out quotations
  • plans the logistics
  • finds suitable venues
  • orders flowers and/or arrangements
  • discusses menus with chefs or caterers
  • hires of casual staff for the event
  • hires the DJ or band or entertainment for the event
  • arranges and hires of all equipment, plants, decorations and other specialised items
  • trouble shoots – straightening out any unforeseen problems
  • sticks to deadlines at all times
  • analyses post-event data

Are you … ?

  • extremely organised?
  • a good manager?
  • methodical?
  • observant?
  • creative?
  • out-going?
  • willing to work long and unusual hours?
  • a person with strong communication skills?
  • a team player?
  • a multi-tasker?
  • computer literate?
  • a good record keeper?
  • responsible and reliable?
  • able to work under extreme pressure?

How do I become an Event Manager?

Many institutions offer further training in Event Management.

You can study a Certificate or National Diploma in Event Management at most:

  • FET Colleges
  • Universities of Technology
  • Private Colleges

There are Certificate courses and Diploma Courses, as well as short Skills courses.


  • CLICK HERE to check for a training institution near you to see what they offer.
  • Make sure you understand their entry requirements for each course.
  • To avoid scams, make sure your institution is registered with the Department of Higher Education. 
  • CLICK HERE to check accredited Private Higher Education Institutions. 


For additional information you can have a look at:


OTHER CAREERS TO CONSIDER: Wedding Planner … or … Logistics Manager

Is becoming an Event Manager the right career choice for me?