Brand Manager

OFO No:

What is a Brand Manager?

A Brand Manager’s most important job is to manage the sales and image of a product or service or entire company.

They manage and control all aspects of marketing and advertising campaigns. It’s a very important job that effects all the departments and lower level senior positions, right down to entry level workers.

The Brand Manager is always trying to improve the public image of the product or service. They do this by working together with marketing, sales and design teams.

One of the most important strategy Brand Managers use is market research. With this targeted information and research, they can then build their own branding campaigns.

What does a Brand Manager do?

• liaises with middle and senior management
• does market research
• collages and analyses data
• works alongside marketing, sales and design teams
• creates and implements branding strategies
• manages and monitors branding campaigns
• troubleshoots – when product / service is badly received by public
• makes sure campaigns stick to budget
• makes sure packaging has a positive impact
• manages and monitors advertising campaigns
• ‘lives’ the brand!

Are you . . . ?

• interested in marketing and sales?
• a person who can think out the box?
• a team player?
• observant?
• analytical?
• interested in business and advertising?
• a good communicator?
• open minded?
• responsible and reliable?
• a hard worker?

How do I become a Brand Manager?

A Brand Manager is a senior position.

You will need a qualification. Most Brand Managers have a degree in Marketing, Sales or Business and lot of relative work experience.

Once you have entered the world of business, it’s up to you to collect as many skills as you can and work yourself up the corporate ladder.

If you want to be a Brand Manager in a specialised field like Pharmaceuticals, Banking or Publishing, etc – it would be extremely advantageous to get a post graduate degree that would ‘feed’ your chosen specialised path.

For instance:

• Pharmaceuticals – qualification in chemistry, pharmacology etc
• Banking – qualification in finance, accounting etc
• Publishing – qualification in journalism, media, communications etc.

TRAINING:

• CLICK HERE to check for a training institution near you to see what they offer.
• Make sure you understand their entry requirements for each course.
• To avoid scams, make sure your institution is registered with the Department of Higher Education. 
• CLICK HERE to check accredited Private Higher Education Institutions. 

OTHER CAREERS TO CONSIDER: Advertising Manager … or … Sales Representative 

Is becoming a Brand Manager the right career choice for me?