Creative Director



OFO No: 243101





Other names for Creative Director:

  • Advertising Account Executive
  • Advertising Account Manager
  • Advertising Agent Representative
  • Advertising Coordinator / Specialist
  • Creative Director (Advertising)


What is a Creative Director?


to Meet Dan Nash, Creative Director


Do you have a wonderfully imaginative and creative mind? Does the world of advertising excite you? As a Creative Director you will be responsible in developing high-level concepts for design projects and company branding.

The Creative Director has the responsibility of determining the best way to creatively and visually represent a Company’s identity through logos, advertising campaigns etc.

It’s a very people-oriented career, involving the development of high-level concepts for design projects. 

It’s a very high-octane kind of job with loads of deadlines, stress and criticism, however, a career as a Creative Director can be adrenalin-fuelled, exciting and very rewarding. 

If you are at the top of your game, you can also earn a lot of money.

The Creative Director heads up a team of creative graphic designers who assist in the development of visual designs for clients.

Creative Directors can also work in other artistic fields like fashion, film and television etc.

What does a Creative Director do?

  • leads and co-ordinates creative sessions for project kick-offs and brain-storming
  • manages multiple projects from concept through completion
  • develops creative programs and designs concepts that meet the criteria needed to advance the brand strategy
  • establishes creative direction for the entire line of online services and programs
  • constantly researches market trends
  • keeps up-to-date with creative moves and trends
  • manages and motivates a team of designers
  • works with large budgets

Are you … ?

  • extremely creative and an out-the-box thinker?
  • innovative?
  • a good motivator?
  • hard worker?
  • able to hand rejection?
  • able to work long and unusual hours?
  • deadline driven?
  • able to handle stress?
  • competitive?

How do I become a Creative Director?

A lot of Creative Directors start their careers as Graphic Designers and from there, work their way up the corporate ladder through experience and hard work. 

By doing this, they have a better understanding of all the various art departments, processes and ‘traffic’. With this understanding, it makes them better, more empathic directors.

A background or studies in design and business would be extremely beneficial.


Bachelor of Technology (BTech) in Marketing

At most Universities of Technology


Bachelor of Technology (BTech) in Graphic Design

At most Univerties of Technology


Bachelor degree in Marketing


Bachelor degree in Graphic Visual Design

North West University

University of KZN

University of Pretoria


Bachelor of Graphic Visual Design NQF Level 8

North West University 

University of Stellenbosch


Postgraduate Diploma in Marketing

University of Cape Town

University of KZN




  • CLICK HERE to check for a training institution near you to see what they offer.
  • Make sure you understand their entry requirements for each course.
  • To avoid scams, make sure your institution is registered with the Department of Higher Education. 
  • CLICK HERE to check accredited Private Higher Education Institutions. 


OTHER CAREERS TO CONSIDER: Graphic Designer … or … Film Director

Is becoming a Creative Director the right career choice for me?




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