Marketing Manager

OFO No:

What is a Marketing Manager?

A Marketing Manager is in charge of the marketing department in a company or organisation. It’s a senior position.

What does “marketing” mean?

• Marketing means the promotion and selling of products or services.

A Marketing Manager will need to understand the needs and wants of customers and direct the creative and marketing departments to maximise sales for the product/s or service/s.

Good marketing strategies can make the company extremely successful, while bad marketing strategies could see the company fail.

What does a Marketing Manager do?

• learns and understands the company’s products and services
• liaises with the different heads of departments, especially the advertising & pr departments
• conducts surveys
• analyses market research reports
• creates and implements marketing strategies
• monitors and manages the strategies
• solves problems
• keeps up to date with what competitors are doing
• sticks to budgets
• sets goals
• motivates marketing and sales staff

Are you . . . ?

• a creative thinker?
• a person with a head for business?
• open minded?
• a good communicator?
• innovative?
• positive?
• a team player?
• a hard worker?
• ambitious?
• a motivator?

How do I become a Marketing Manager?

A marketing qualification is highly recommended. It’s difficult to be hired as a Marketing Manager one day without one.

Once qualified you can start your marketing career as an intern or marketing assistant in a marketing department. If you can’t get a ‘marketing’ job immediately, try and get yourself a basic admin job but in a marketing department. Once you have a foot in the door, you can then show them what you’re made of. Work hard and prove yourself.

After a while, you may even consider studying further. Qualifications in business, communications or media studies could be really helpful.

TRAINING:

• CLICK HERE to check for a training institution near you to see what they offer.
• Make sure you understand their entry requirements for each course.
• To avoid scams, make sure your institution is registered with the Department of Higher Education. 
• CLICK HERE to check accredited Private Higher Education Institutions. 

OTHER CAREERS TO CONSIDER: Market Researcher … or … Sales Representative

Is becoming a Marketing Manager the right career choice for me?