Marketing Manager








What is a Marketing Manager?

A Marketing Manager is in charge of the marketing department in a company or organisation. It’s a senior position.

What does “marketing” mean?

  • Marketing means the promotion and selling of products or services.

A Marketing Manager will need to understand the needs and wants of customers and direct the creative and marketing departments to maximise sales for the product/s or service/s.

Good marketing strategies can make the company extremely successful, while bad marketing strategies could see the company fail.

What does a Marketing Manager do?

  • learns and understands the company’s products and services
  • liaises with the different heads of departments, especially the advertising & pr departments
  • conducts surveys
  • analyses market research reports
  • creates and implements marketing strategies
  • monitors and manages the strategies
  • solves problems
  • keeps up to date with what competitors are doing
  • sticks to budgets
  • sets goals
  • motivates marketing and sales staff

Are you . . . ?

  • a creative thinker?
  • a person with a head for business?
  • open minded?
  • a good communicator?
  • innovative?
  • positive?
  • a team player?
  • a hard worker?
  • ambitious?
  • a motivator?

How do I become a Marketing Manager?

A marketing qualification is highly recommended. It’s difficult to be hired as a Marketing Manager one day without one.

Once qualified you can start your marketing career as an intern or marketing assistant in a marketing department. If you can’t get a ‘marketing’ job immediately, try and get yourself a basic admin job but in a marketing department. Once you have a foot in the door, you can then show them what you’re made of. Work hard and prove yourself.

After a while, you may even consider studying further. Qualifications in business, communications or media studies could be really helpful.


  • CLICK HERE to check for a training institution near you to see what they offer.
  • Make sure you understand their entry requirements for each course.
  • To avoid scams, make sure your institution is registered with the Department of Higher Education. 
  • CLICK HERE to check accredited Private Higher Education Institutions. 


OTHER CAREERS TO CONSIDER: Market Researcher … or … Sales Representative

Is becoming a Marketing Manager the right career choice for me?